Wiktoria Diuwe - The Volunteers
The Volunteers is a design project that reimagines a sub-brand for the Polish charity Nobel Gift, focused on encouraging young people aged 18-25 to engage in volunteering.
The project brings together a clear brand identity, an empathetic print campaign, and a simple digital sign-up system to make volunteering more accessible and approachable. It addresses common barriers such as uncertainty, lack of awareness, and low motivation by presenting volunteering as a positive and achievable experience. The visual identity uses a series of characters representing different levels of volunteering, from beginner to experienced, to create a friendly and inviting tone across the brand. These characters help soften the communication and make the initiative feel more welcoming rather than intimidating. Overall, the project demonstrates how thoughtful design can support charities in connecting with younger audiences and encouraging real-world participation through clear, engaging, and empathetic communication.
About Wiktoria
Wiktoria Diuwe is a 2026 graduate of Creative Digital Media at TU Dublin. Over the course of her studies, she developed a strong interest in graphic design, starting with little experience and steadily building her skills through practice and exploration. Her work reflects a growing confidence, combining creativity with an increasing understanding of design principles. Outside of University, Wiktoria enjoys sketching, listening to music, and exploring new places. This curiosity feeds into her work, helping her create designs that feel thoughtful and engaging. Wiktoria hopes to continue developing as a graphic designer, with a particular interest in the marketing sector. She is motivated by creating work that connects with people, aiming to produce designs that are not only visually appealing but also meaningful.
