Aliyanah Rodriguez - Holy Cow Confessions
Holy Cow Confessions is a social media campaign that explores the lived experiences of young college students.
The project explores how these struggles appear within university life, where identity, belief and social pressures often intersect. This campaign uses a combination of short form video content and graphic posts. The videos feature college students sharing personal experiences and reflecting on what helped them overcome difficult seasons, while the graphic posts focus on relatability through simple but impactful concepts, such as "College Me vs Sunday Me", highlighting the contrast many students feel between different parts of their identity. While rooted in Christian experiences, the project also connects with wider audiences by showing how feelings of loneliness, pressure, and uncertainty are shared across student life. It emphasises that Christian faith is not about performance or perfection, but grace, encouraging honesty, reflection and connection.
About Aliyanah
Aliyanah Rodriguez is a Creative Digital Media graduate whose practice developed over four years of study. She originally explored art as a hobby, which later developed into a focused practice in digital media and design. Through her studies, she built skills in graphic design, photography, multi-media production and developing, a practical and adaptable creative approach. Her process is shaped by curiosity, persistence, and a willingness to experiment, alongside learning from challenges and feedback. Aliyanah is committed to producing work to a high standard, combining her technical skills with clear, meaningful ideas. She aims to create engaging visual content that communicates effectively.
