Ellie Owens - Frame Ireland
Frame Ireland is a brand-led product launch that reimagines how audiences engage with Irish film locations through cinematic storytelling.
While Ireland is featured in globally recognised franchises such as Harry Potter and Star Wars, existing tourism approaches often overlook the visual storytelling potential of these landscapes. The project introduces a mobile app supported by a cohesive branding system inspired by the "frame" element in cinematic composition. The app also prompts users to share snaps of themselves on location, generating user-led content that helps promote Ireland's film landscapes with the hashtag #FilmIreland. This visual identity extends across a series of designed touchpoints, including wayfinding signage, collectible stamps, postcards, and social media content. Together, these elements form a unified platform that encourages users to step into the scene, framing, capturing, and sharing film locations. This transforms film tourism into a more immersive and culturally engaging experience.
About Ellie
Ellie Owens is a 2026 Creative Digital Media graduate from TU Dublin, with a passion for visual communication and design. Throughout her studies over the last four years she has explored a range of creative areas and developed a strong interest in branding and storytelling. Her work explores how design can create engaging and meaningful experiences, and in the future wants to bring ideas to life through visual storytelling.
