Andreea Cerna - The Book Memo
A memo is a message. A direct, deliberate message meant for a specific person.
The Book Memo takes that idea and applies it to book cover design, asking, "What is a cover really saying, to whom, and why should it matter?" This project explores how visual elements communicate with readers across the age demographics of children, teens, young adults and adults, shaping emotional and psychological responses to a story before it is opened. The Book Memo charts the process of cover design through insights gathered from interviews with publishing companies and established book cover designers, allowing industry perspectives to inform creative decisions. The project encompasses the redesign of four classical book covers, each tailored to a distinct age group, examining how typography, colour, imagery and layout shift to meet audience expectations. Outputs include printed book jackets, promotional materials, a printed magazine documenting the research journey, and social media content featuring industry interviews.
About Andreea
Andreea Cerna is a 2026 Creative Digital Media graduate with a passion for visual storytelling through print. Over the last four years she has built up experience through several university projects, freelance work, and a student placement at the National Library of Ireland. Her love for books began by reading and naturally developed into a passion for designing print, especially during editorial projects throughout her studies. Working with clients across several countries, Andreea has taken on various creative projects that strengthened her skills in editorial design, packaging, and content creation.
