Kelly Hughes - Fuel Creativity
Kelly Hughes - Fuel Creativity: Rebranding Foróige for a New Generation - Promo Video
Rebranding Foróige for a New Generation
This project reimagines the youth organisation Foróige through a bold, digital-first rebrand aimed at 10–18 year-olds. Focused on creativity, empowerment, and belonging, the new identity modernises Foróige’s tone, visual language, and online presence across platforms like Instagram, TikTok, and a dedicated youth-focused website. Core values such as Fearlessly You, Fuel Creativity, Freedom to Choose, Find Your Tribe, Fun with Purpose, Forge Your Own Path, and Forever learning are brought to life through engaging poster campaigns, and a social media strategy. The goal is to spark excitement, increase engagement, and make Foróige feel like a space where every young person can find their voice, their passion, and their tribe. This rebrand was built through a process of research, prototyping, and design thinking, with a strong emphasis on youth culture and digital storytelling.
About Kelly
Kelly Hughes is a dedicated creative digital media graduate with a passion for Web Design, Branding, and Visual Communication. She loves bringing ideas to life through bold visuals, thoughtful storytelling, and digital-first design. With a strong interest in creating user-friendly experiences and vibrant brand identities, Kelly focuses on work that feels fresh, engaging, and meaningful. Whether it's designing websites, crafting social content, or building brand strategies, she combines creativity, technical skills, and a strong sense of purpose. Kelly is driven by a love for design that connects with real people and inspires creativity, confidence, and community.