Aaron Goodman - GEN V
Aaron Goodman - GEN V - Promo Video
GEN V is a product launch project featuring a UI design of the GEN V mobile app, landing page, and marketing campaign. GEN V’s mission is simple: encourage people to adopt a plant-based diet just once a week.
The GEN V app has three core components: a Recipe Generator providing instant meal inspiration, a Weekly Meal Planner to prevent decision fatigue, and a Smart Swap section that shows cheap, affordable, and tasty alternatives to meat.
Our UI/UX design prioritizes simplicity and accessibility, creating a stress-free experience for users of all cooking skill levels. The accompanying marketing campaign uses humor and concise messaging emphasizing affordability and convenience.
GEN V isn't about radical lifestyle changes—it's about making small, sustainable choices accessible to everyone. One plant-based day a week: good for your wallet, good for the planet.
About Aaron
Aaron Goodman is a talented Creative Digital Media student who discovered his passion for design and video production while studying at TUD Blanchardstown. He aspires to create effective marketing solutions for companies across Ireland and globally. With strong skills in digital design and marketing strategy, Aaron brings creativity and technical knowledge to every project he undertakes. He has ambitions to establish his own e-commerce business, consistently applying the diverse knowledge gained throughout his academic journey.
